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Whether you're new to real estate or a seasoned investor, you’ll find practical tips, behind-the-scenes stories, and honest conversations to help you grow your knowledge and build wealth—right here in your own backyard.

Insights. Strategies. Real Talk on Real Estate.

Welcome to the Wisco Blog

How to Use Your IRA for Investing in Real Estate

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The Benefits of Multi-Family Rentals: Why Bigger is Often Better

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When Real Estate Meets Bitcoin: A Low-Risk Path to High Returns

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investor education

Multi-family syndication

Real Estate + Bitcoin

Passive Investing

When most people think about real estate investing, they picture rental properties, steady cash flow, and tangible assets you can drive by. When they think about Bitcoin, it’s digital wallets, blockchain tech, and a market that moves faster than a Midwest snowstorm. But what if you didn’t have to choose? At Wisco Real Estate, we […]

Bitcoin + Real Estate

When Real Estate Meets Bitcoin: A Low-Risk Path to High Returns

bitcoin and real estate

If you’re investing in real estate, it’s easy to fall into the default plan: buy a single-family rental, manage it yourself, and hope the rent check covers the mortgage (with a little left over for maintenance and late-night plumbing surprises). But what if there’s a better way to build wealth without juggling tenants, clogged toilets, […]

Investor Education, Multi-Family Syndication

The Benefits of Multi-Family Rentals: Why Bigger is Often Better

Row of townhomes

If you’ve been diligently stashing away funds in your IRA, you might be surprised to learn you can do more with that money than let it sit in mutual funds and stocks. In fact, you can use your IRA for real estate investing, and if you’re someone who prefers tangible assets over Wall Street rollercoasters, […]

Investor Education

How to Use Your IRA for Investing in Real Estate

Modern red chair in an office

As real estate investors seek promising opportunities in multifamily properties, one market consistently shines brightly on the horizon: Madison, Wisconsin. This charming city, known for its vibrant culture, strong economy, and exceptional quality of life, has emerged as a compelling destination for multifamily real estate investment. In this article, we’ll explore why Madison, WI is […]

Investor Education

Unlocking Opportunity: Madison, WI as a Prime Market for Multifamily Real Estate Investing

Madison Wisconsin Real estate

Financing Options for Real Estate Investment In the world of real estate investment, one asset class consistently stands out as a lucrative, safe, and promising choice: value-add multifamily properties. As both a resilient and rewarding investment, value-add multifamily real estate has drawn attention from investors seeking a foothold in the real estate market. In this […]

Multi-Family Syndication

Unlocking the Potential: Why Value-Add Multifamily is a Premier Real Estate Investment

Apartment Building

Real estate investment is not only a powerful wealth-building strategy but also offers a range of tax benefits that can significantly enhance your financial position. Whether you’re a novice investor or a seasoned pro, understanding these tax considerations is essential for optimizing your real estate investments. While we always recommend investors speak with a tax […]

Investor Education

Tax Considerations for Real Estate Investors

Calculator and graph paper

For individuals venturing into the world of real estate investment, navigating the landscape can initially appear complex and intimidating. Amidst the myriad of financial metrics and calculations, one term that frequently emerges is “Cap Rate,” short for Capitalization Rate. This metric is crucial for assessing the potential profitability of an investment property. Let’s delve into […]

Investor Education

Understanding Cap Rate: A Crucial Metric for Real Estate Investors

Real estate cap rates

The realm of real estate investment presents a diverse array of opportunities, each necessitating a tailored approach to financing. As a prospective investor, you must equip yourself with a comprehensive understanding of the various financing options at your disposal, as they can significantly influence the feasibility and profitability of your investments. In this intricate exploration, […]

Investor Education

Financing Options for Real Estate Investment

Woman at a desk with calculator

In real estate investing, there’s a key expression: “you make your money at the beginning”. What this means is that you must understand the economics of the deal before you make an offer. Thus,  the key to success lies not just in the act of investing itself but in the judicious selection of the investment […]

Uncategorized

Property Selection Tips

Arial view of Madison Wisconsin

This beginner-friendly guide covers the lessons, mindset, and strategies you need to confidently take your first steps in real estate. Grab your free copy and start building.

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