GENERAL QUESTIONS

Are there tax benefits to investing in real estate?

While we always encourage investors to speak directly with a tax professional, there are definitely tax benefits to real estate investing. Depreciation, long term capital gains, and tax-free refinancing are three key advantages that are difficult to find elsewhere. 

Why is investing in real estate better than the stock market?

We wouldn’t say real estate investing is “better” than the stock market, but it’s certainly a different asset class that moves in different cycles than stocks. Real estate is an essential part of a diversified portfolio, offers many tax advantages that stocks do not, especially compared to regular trading of stocks, and is fully secured by a performing asset. A portfolio that consists solely of stocks and bonds is missing out on a secure, tried and true, tax-advantaged, and high yielding asset class if it doesn’t include any real estate investments.

What is a 1031 tax-deferred exchange?

A 1031 exchange—named after Section 1031 of the IRS code—is a strategy that allows you to sell an investment property and reinvest the proceeds into another “like-kind” property without paying capital gains taxes upfront.

In plain terms: you can sell a property, roll the profits into another qualifying investment, and defer the taxes you’d normally owe. It’s a powerful tool for building long-term wealth, preserving equity, and growing your portfolio—as long as you follow the rules.

There are timelines and requirements you’ll need to meet, so it's important to plan ahead and work with an experienced team. At Wisco, we’re happy to walk you through the process or connect you with professionals who specialize in 1031 exchanges.

Can I invest passively with my retirement account?

Yes, you can. Many of our investors use self-directed retirement accounts—such as a Self-Directed IRA (SDIRA) or Solo 401(k)—to passively invest in real estate opportunities.

These accounts allow you to put retirement funds to work outside of the stock market, including in private real estate deals like the ones we offer. Your investment grows tax-deferred (or even tax-free, depending on your account type), and all income and gains go directly back into your retirement account.

It’s a great way to diversify your portfolio and generate strong, steady returns—all while staying compliant with IRS guidelines. If you're new to this, we can connect you with trusted custodians who specialize in self-directed accounts.

How safe is the money someone invests with Wisco?

With any investment comes risk. Wisco does everything in its power to ensure that the projects we underwrite are places we would put money into ourselves (and in fact, we always do). We turn down most projects that cross our desk, and we make offers that are not accepted frequently. This is a good thing. We believe fully in the concept of “making your money at the beginning”, meaning if we don’t have a financial model that shows us a path to a great return, we won’t purchase the property from the offset. This approach ensures we aren’t gambling or speculating on the broader market, but rather the mechanics of the project itself that we can control. We believe this approach gives investors a lot of security when choosing to invest with us.

Is it possible to connect directly with one of the founders of Wisco?

YES! In fact, we wouldn’t have it any other way. We ensure that all investors have contact with and access to our founders, and that the founders have a strong understanding of the investment objectives of any investor before we take their money.

Why did the founders create Wisco?

We believe in making real estate investing accessible to anyone. The founders have all made money through real estate themselves, both actively and passively, and see it as a way to create income streams that lead to financial freedom. The returns are tax advantaged. The wealth builds and compounds. And as an investment, we believe there are many aspects of it we can control (as opposed to say investing in stocks where we have no ability to control the decisions of the company). Believing the above, we want to bring this investment class to others so they can benefit from the financial rewards we’ve uncovered in real estate ourselves.

How do I get access to off-market deals?

Most of our best deals never hit the public market—they’re shared directly with our network of trusted investors. The easiest way to get on that list? Join our email list to be the first to hear about exclusive, off-market opportunities.

[Sign up here] to stay in the loop.

syndication QUESTIONS

What is Real Estate syndication?

Syndication is a fundraising mechanism with two key parties: the sponsor and the limited investor. The sponsor is the person or team that finds the property, determines it makes financial sense to purchase and operate the property, and takes an active role in doing so. The limited investor invests money into the project passively, with no active role. They receive updates and earn a return on their investment. Syndication is a helpful tool for project sponsors to raise large sums of money they do not have themselves, sharing a portion of the project profits with investors in exchange for the use of their capital.


How much does someone need to invest?

Each deal is different, but Wisco generally asks investors to commit a minimum of $50,000 to a syndicated deal. At this number, we find the absolute dollar returns start to make the most sense to investors, as well as somewhat minimizing the number of limited investors in a project. (We truly appreciate our investors, but also recognize the logistical overhead to manage a project increases with the number of investors).


How long is money usually invested?

This is very project dependent, but generally you can expect this structure. The first few years, we are generally rehabbing, constructing, or working to increase rents of the subject property. For most projects, we won’t be returning capital while this is happening. We call this phase “re-positioning” the property.

Once the property is re-positioned, it enters a “stabilized” phase. Once the property is stabilized, we usually do a cash-out refinance, where we can return a substantial amount, all, or sometimes much more than an investor originally invested. Again, this is project dependent. Then, the property cash flows and the investor can expect regular distributions.

Philosophically, we don’t like to sell properties as we want to take the cash flow from all the work we’ve put in. Thus, while investors usually are repaid all their invested capital within a number of years, the property is still owned and paying distributions for many years thereafter.

What kind of returns do your projects return?

This is also very project dependent, but we generally won’t underwrite a property unless we feel that conservatively we can bring double digit returns to investors.

Is it complicated to invest in real estate with wisco?

Absolutely not. Once you’ve spoken with a member of our team, to invest in a project you will fill out a subscription agreement, accredited investor form, W9, and sign an operating agreement. Then, you wire or ACH funds into the project’s bank account, and leave the rest to us. Each quarter, you’ll receive an update on how the project is going, and you’ll learn about your quarterly distribution. At tax time, you’ll receive a K-1 to send to your accountant (or enter into software if you do your taxes yourself). It’s fairly straightforward.

What are the steps to get started?

Fill out the contact form on our site, and someone will reach out to you promptly to introduce ourselves and learn more about what you’re looking for.

Private Money Lending QUESTIONS

What is private money lending?

Private money lending, also known as private lending or hard money lending, is a financial arrangement where individuals or private entities lend money to borrowers in exchange for a predetermined interest rate, typically secured by collateral, such as real estate. Unlike traditional loans from banks or credit unions, private money lending involves individuals or private investors acting as the lender instead of a financial institution.

Private money loans are often asset-backed, meaning they are secured by valuable assets like real estate, which serves as collateral. In the event that the borrower defaults on the loan, the lender can take possession of the collateral to recover their investment. Private money loans are generally short-term in nature, typically ranging from a few months to a few years. This makes them suitable for real estate investors, house flippers, or businesses in need of quick financing for projects. Private money lenders typically charge higher interest rates compared to traditional lenders. This higher interest compensates for the increased risk associated with these loans and serves as a financial incentive for private investors. Private money lending often provides a faster approval and funding process compared to conventional banks or mortgage lenders. This speed is beneficial for borrowers who require immediate capital. Private money lending allows for greater flexibility in loan terms, such as repayment schedules and interest rates. Borrowers and lenders can negotiate terms that suit their specific needs.

Private money lending plays a crucial role in various sectors, especially in real estate investing. Investors use these loans for property acquisitions, renovations, or when conventional financing is not readily available due to credit issues or property conditions.

How long is money usually invested?

Wisco generally places loans for less than a one year term. It is dependent on the loan, but 6-12 months is a good rule of thumb for a range.


What kind of returns can I expect?

Wisco provides investors a 9-10% interest rate, pending the project. The investor deals directly with Wisco, and Wisco handles all the paperwork, loan underwriting, titling and recording of liens, draws, and any other procedures needed to ensure proper repayment of loans.


What are the steps to get started?

Fill out the contact form on our site, and someone will reach out to you promptly to introduce ourselves and learn more about what you’re looking for.

We’re real people—and we’re happy to help.
If you didn’t find what you were looking for or you’re ready to get started, let’s talk.


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